GenePlanet, a European leader in genetic testing, has taken a major step forward in advancing prenatal care in Serbia. Launch event where we officially introduced new prenatal testing laboratory was attended by approximately 300 guests, including leading gynaecologists from across the country. New lab is using Illumina technology, this is the first facility of its kind in Serbia.

Revolutionising prenatal diagnostics

With over 15 years of global experience, 5 laboratories, and operations in more than 35 countries, GenePlanet brings proven expertise, reliability, and cutting-edge technology to Serbia—key elements for informed decision-making during pregnancy.

By integrating Illumina technology, GenePlanet now offers the most comprehensive portfolio of prenatal tests available on the market.

Marko Bitenc, founder and CEO of GenePlanet, highlighted this unique combination of an extensive test portfolio and top-tier technology:

“GenePlanet stands out as the only provider in Serbia offering the widest range of NIPT tests on the market and the most comprehensive analysis. This allows for the detection of a broad spectrum of genetic abnormalities, providing expectant parents with a complete picture of their baby’s health.”

Key benefits for patients and doctors in Serbia

• Faster results: With a local laboratory, expectant parents in Serbia receive their test results faster than ever, reducing anxiety. Physicians can now take timely action and provide more efficient care.
• World-class standards for safety and reliability: The laboratory adheres to the highest certified quality standards and operates under the supervision of experienced specialists, ensuring accurate and trustworthy results at all times.

“This laboratory brings international standards to Serbia and represents a significant advancement in prenatal diagnostics,” said Dr Marija Denčić Fekete, clinical geneticist. “The expert team has undergone rigorous training, ensuring the strictest quality controls at every stage of testing. Patients can trust in the reliability and accuracy of the results.”

Accredited training for over 250 doctors

As part of the event, an accredited training session was held for gynaecologists from across Serbia. The session introduced the latest technologies and methods in prenatal testing, drawing significant interest and reaffirming GenePlanet’s commitment to the continuous education of medical professionals.

“GenePlanet’s new laboratory not only introduces cutting-edge technology but also raises awareness of the importance of screening for genetic disorders. In the era of genomic medicine, genetic screening has become an essential part of prenatal care, and it is crucial that gynaecologists in Serbia stay up to date with the latest advancements,” stated Prof. Dr Ljiljana Mirković.

Strengthening regional leadership

The event also marked the official announcement of Premium Genetics joining GenePlanet, further solidifying the company’s position as the regional leader and centre for advanced genetic analysis.

“Premium Genetics has always strived for excellence,” said Nebojša, Director of Premium Genetics. “By joining GenePlanet, we can now offer even better and more comprehensive services, with access to the latest technological advancements.”